Services
Four practices
We do four things. All of them well.
↘ What we offer
Strategy, brand, product, and growth — delivered by senior practitioners who stay until the work ships.
Booking projects — Q3 2026
01
↗
Asset-Light
Production runs through co-packer partners, not owned facilities — capital stays flexible, not tied up in plants.
Includes
Co-packer network
Co-packer network
Lean overhead
Lean overhead
Roadmap design
Sequencing the decisions that matter.
Board & investor prep
Narrative, materials, and rehearsal.
02
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Category
Premium and RTD spirits continue taking share from mass-market categories — room for owner-led brands with real distribution, not just concepts.
Includes
Premiumization trend
Premiumization trend
Craft positioning
Craft positioning
Voice & messaging
Tone of voice, copy frameworks, taglines.
Brand guidelines
Everything your team needs to stay on-brand.
03
↗
Operating Brand
Lazuli Vodka is FCUL's first brand on the market — not a pilot, an operating business with real accounts today.
Includes
Toronto-based
Toronto-based
40+ on-premise accounts
40+ on-premise accounts
Founder-led production
Founder-led production
04
↗
Capital Markets
Distribution, positioning, pricing. The unsexy levers that actually move revenue. We find the friction, fix the funnel, and build the systems that compound.
Includes
Go-to-market
Launch strategy, channels, and sequencing.
Pricing strategy
Packaging, tiers, and monetisation models.
Lifecycle & retention
Onboarding, activation, and churn reduction.
Channel & distribution
Where and how to reach the right audience.
How we engage
Three ways to work together.
Most engagements are scoped and fixed. We don't do day rates or open-ended retainers — they incentivise the wrong things.
Sprint
A focused problem, solved fast.
Two to four weeks. A single defined output — a positioning doc, an identity, a pricing model, a launch site. No bloat, no extensions.
2 – 4 weeks
From £12,000
Engagement
A bigger challenge, properly resourced.
Six to twelve weeks. Multi-practice work — strategy and brand, brand and product, growth and positioning. Where the real complexity lives.
6 – 12 weeks
From £45,000