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Practice
Operating Brand
Lazuli Vodka is FCUL's first brand on the market — not a pilot, an operating business with real accounts today.
Booking — Q3 2026
↘ What's included
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Toronto-based
Toronto-based
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40+ on-premise accounts
40+ on-premise accounts
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Founder-led production
Founder-led production
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How it works
A typical engagement
Week 1–2
Discovery
User research, scope definition, and technical architecture. We agree on what we’re building and why before anything gets designed.
Week 3–4
Design
UX flows, UI design, and a working prototype. You see it before it’s built — and we pressure-test it before we ship it.
Week 5–8
Build
Design into code — no handoff, no translation overhead. We build it ourselves, the way it was designed to work.