Journal
Quarterly
Things worth writing down.
Brand
The identity system that nobody reads
Brand guidelines get produced, filed, and ignored. Here’s what actually makes an identity system stick — and why most studios are solving the wrong problem.
Product
The handoff is where product work goes to die
Design-to-development handoff is treated as a process problem. It’s actually a trust problem — and fixing the process without fixing the trust just produces better-documented failure.
Growth
Churn is a pricing problem more often than it’s a product problem
Most SaaS companies look for churn in the wrong place. Before you redesign the product, check whether customers are paying the right amount for what they’re getting.